Overview:
Fur is an established body hair-focused personal care brand seeking a fresh, colorful approach for their Instagram page.
Their goals included balancing product education with a vibrant, aspirational aesthetic that would speak to its 20-35 target demo and boost engagement.
Within a two-month tenure over the holiday season, I organized their archives of assets, reached their goal of posting 4-5x/week on @fur_you, and boosted engagements to reach 107k followers.
6.6 Million
impressions over 2 months
64.4 Thousand
engagements over 2 months
413% Increase
in new followers
78% Increase
in average post reach
Curated Moodboards
Fur's recently updated branding to moved away from lemon yellow to embrace more olive tones. Moodboards helped position them into a relatable lifestyle brand with a strong updated color identity.
Product Carousels
Product Photography
